A Time Of Rapid Industrialization - 1713 Words

The period of time between the late 1800s and the early 1900s was a time of rapid industrialization in the United States. The great American author, Mark Twain, dubbed this period the â€Å"Gilded† Age. Gilded items are covered thinly with gold leaf or gold paint, which hides all that is inside. This idea is evident in this time period because America’s golden paint, or industrialization, was hiding all the economic and social problems on the inside. Although the Gilded Age brought along great advances in industrialization, it brought many new problems that were never experienced before. The politics of this time period came up short when it came to dealing with the economic and social issues it faced. Many of the economic problems of†¦show more content†¦Large corporations, like Rockefeller’s, also used vertical integration, which is â€Å"a model in which a company controlled all aspects of production from raw materials to finished goods† ( Henretta, Hindermarker, Edwards, Self, 2014, p. 547). By controlling all steps of the process, these businesses were able to lower their prices because they could get a cheaper supply of materials. The only con to vertical integration was that it required a large pool of starting capital to acquire the other businesses, which perpetuated the cycle of the rich getting richer. James Bryce, author of The American Commonwealth noted that during the Gilded Age there was a general â€Å"neglect of details of politics† that had â€Å"never been seen before†, which allowed these large companies to take control over the economy (Document 1). The government was too relaxed politically, and it was evident in how they handled their affairs with large corporations. Consequently, the general neglect of political details ended up lending itself kindly to some corrupt business practices. An example of these corrupt practices was a trust, which was â€Å"a small group of associ ates† who â€Å"hold stock from a group of combined firms† and managed â€Å"them as a single entity† (Henretta, 2014, p.548). These trusts were basically a cartel because they were established as a loose organization of businesses that would collude and control the market. The amount of power that large corporations possessed was not good

Ielts Task Free Essays

www. ieltsbuddy. com – Free online IELTS Advice IELTS Sample Essay – Alternative Medicine This IELTS sample essay tackles the subject of alternative medicine. We will write a custom essay sample on Ielts Task or any similar topic only for you Order Now When you are asked whether you agree (or disagree), you can look at both sides of the argument if you want. This shows that you have good academic skills as you are able to see both sides of the issue. It can also sometimes be a good idea to look at both sides of the argument because it may be easier for you to brainstorm ideas. If you just look at one side, you may run out of ideas. If you look at both, then there are more ideas to discuss. In this IELTS sample essay, the writer disagrees overall with the opinion presented – that alternative medicine is ineffective and possibly dangerous. However, in the first body paragraph the writer discusses what those who agree with this opinion think. In the second body paragraph the writer then gives the reasons why he/she disagrees. In other words: Body 1 = the disadvantages of alternative medicine Body 2 = the advantages of alternative medicine It is then a good balanced conclusion as the writer states that they are best used together. Question: You should spend about 40 minutes on this task. Present a written argument to an educated reader with no specialist knowledge of the following topic. Currently there is a trend towards the use of alternative forms of medicine. However, at best these methods are ineffective, and at worst they may be dangerous. To what extent do you agree with this statement? Give reasons for your answer and include any relevant examples from your own experience or knowledge. You should write at least 250 words. www. ieltsbuddy. com – Free online IELTS Advice www. ieltsbuddy. om – Free online IELTS Advice IELTS Sample Essay Model Answer Alternative medicine is not new. It is accepted that it pre-dates conventional medicine and it is still used by many people all over the world. I am unconvinced that it is dangerous, and feel that both alternative and conventional medicine can be useful. There are several reasons why the conventional medical community is often dismissive of alternatives. F irstly, there has been little scientific research into such medicine, so there is a scarcity of evidence to support the claims of their supporters. Furthermore, people often try such treatment because of recommendations from friends, and therefore come to the therapist with a very positive attitude, which may be part of the reason for the cure. Moreover, these therapies are usually only useful for long-term, chronic conditions. Acute medical problems, such as accidental injury, often require more conventional methods. On the other hand, there remain strong arguments for the use of alternatives. Despite the lack of scientific proof, there is a lot of anecdotal evidence to suggest that these therapies work. In addition, far from being dangerous, they often have few or no side effects, so the worst outcome would be no change. One of the strongest arguments for the effectiveness of alternative therapies in the West is that, whilst conventional medicine is available without charge, many people are prepared to pay considerable sums for alternatives. If they were totally unhelpful, it would be surprising if this continued. I strongly believe that conventional medicine and alternative therapies can and should coexist. They have different strengths, and can both be used effectively to target particular medical problems. The best situation would be for alternative therapies to be used to support and complement conventional medicine. (280 words) Comments The writer in this IELTS sample essay introduces the topic in the introductory paragraph (Alternative medicine†¦ ) and puts forward a clear view on the issue (I am unconvinced†¦ and feel†¦ ). The essay has a well-balanced argument looking at both sides of the issue. The first body paragraph expresses some doubt about alternative therapies (†¦ ittle scientific research.. .only useful for long term†¦ ), but in the second body paragraph the writer takes a different view (On the other hand†¦ ) and examines the benefits (†¦ few side effects). The writer’s concluding paragraph offers a strong opinion (I strongly believe†¦ ) and sums up the fact that both types of treatment are valid today. There is also a good range of grammatical structures (If they were totally unhelpful, it would be†¦ ), and connectors (despite the fact, in addition, finally). www. ieltsbuddy. com – Free online IELTS Advice How to cite Ielts Task, Papers

Education In France Essay Paper Example For Students

Education In France Essay Paper The education system in France: (source: European Union)I. Information on Community Law II. Information concerning the national education system III. Useful addresses I. Information on Community LawThe fundamental principle of non-discrimination on grounds of nationality between students studying in a foreign country and national students applies as regards admission to an educational or training establishment. This includes enrolment fee requirements and the conditions governing the award of a grant to cover such fees. In this respect, any Community citizen must be treated in the same way as national citizens. One example of the kind of problem which young people studying another country may encounter would be special requirements on admission, the need to pass tests or supply documentary evidence, or other such conditions which are not required of nationals, and which have no objective justification. Each Member States law provides for financial assistance for students in higher education. Some countries laws may make it possible for a grant to be transferred where a student decides to study in another country. In other words, the student may continue to receive financial aid from his/her country of origin while studying in another Member State. Students covered by the Erasmus chapter of the Socrates programme are treated more favourably than students who have changed countries outside the Community scheme or under an inter-university agreement. It goes without saying that such students are still covered by the principle of equal treatment in terms of admission conditions, with exemption from the requirement to pay any enrolment fee. In addition, though, they continue to receive grants or other forms of financial assistance from their country of origin, regardless of the general rules or any obstacles in the country in question concerning the transferability of grants. As regards recognition of periods of training completed in an establishment in another country, the Community legislation governing the programme requires that this be provided for in the form of agreements between the university of origin and the host university. Such recognition is not necessarily guaranteed where study periods or training periods are not wi thin the scope of the Socrates/Erasmus programme. The conditions set out in a. above constitute a minimum set of rights which apply to all students who do not enjoy a broader status under Community law. For instance, where a student is classified as a worker or as a child of a Community worker, the principle of equal treatment applies to other aspects of academic life as well, i.e. enrolment and maintenance grants, general academic benefits, and any other measure designed to facilitate the students education. II. Information concerning the national education systemCompulsory education: primary and lower secondary educationStructure and durationSchool attendance is compulsory between the ages of 6 and 16, and the requirement covers both primary school (ecole elementaire) and lower secondary school (college). Generally, pupils leaving the college (4 years) are 15 years of age; therefore they must still attend school full-time for at least one more year to satisfy the compulsory schooling requirement. Normally, they do so in a general and technological lycee or a vocational lycee. Primary education lasts five years from the age of 6 to the age of 11. It includes five classes divided into two cycles: the basic learning cycle which begins already in the upper section of nursery school (ecole maternelle) and continues in the first two years of primary school; and the consolidation cycle which covers the final three years before admission to the college. Lower secondary education lasts four years 6th, 5th, 4th and 3rd classes for pupils from the age of 11 to 15. It is divided into three cycles: the 6th class is the cycle of adaptation; the 5th and the 4th classes are the central cycle; and the 3rd is the specialisation cycle. School YearThe school year normally starts at the beginning of September and lasts for 36 weeks. AccessEntry requirementsAttendance at primary school is compulsory for all children from the age of 6. As a rule, parents are required to enrol their children in the school area in which they live, but exceptions are possible. All pupils who have completed the consolidation cycle of primary school are admitted to college at the latest when they are 12 years old. Tuition feesAll compulsory schooling is provided free of charge. The cost of books and other teaching materials is often borne by the municipality in the case of primary schools and by the county councils (Conseils generaux) in the case of colleges. LanguagesThe teaching of a foreign language in the last two years of the consolidation cycle of primary school has been introduced in certain schools on an experimental basis since 1989. Since 1995, teachers may, on a voluntary basis, give short, daily introductory classes in a foreign language to primary pupils (last year of basic learning cycle and first year of consolidation cycle). At college, the study of a first foreign language is compulsory from the 6th class, and the study of a second foreign or regional language is possible (compulsory as from September 1998) from the 4th class. Promotion1. Primary education:Each child has a report book (livret scolaire) which informs parents of the proposal of the Teachers Council of the cycle attended concerning the childs promotion to a higher class or cycle and the final decision taken. According to the pupils performance promotion can be delayed or advanced. 2. College:Marks are noted in a report which is sent to parents. Only in the 4th and 3rd classes are pupils results noted in a school report book and are taken into account for the award of the national certificate. Certification1. Primary education:Children who complete normal school attendance or have difficulties that are not covered by special education are promoted automatically from primary school to the first year of secondary school. There is no final examination and each pupil has the right to be admitted in the 6th class of college. Land Of Desire Persuasive EssayNumerus clausus: no numerus clausus rules are applied by French universities, except the medical faculties. In other subjects, students are admitted according to the institutions capacity. However, students have to pass the two-year degree (DEUG or DEUST) to be admitted to continue for further degrees. Grandes ecoles always apply the numerus clausus rule. Languages: to enter university, EU citizens must pass a language test to prove their oral and written knowledge of French. Some categories are excluded from this requirement. They are: citizens of countries where French is the official language; German students holding the Allgemeine Hochschulreife (general certificate of aptitude for higher education); students holding the French-German Baccalaureat; students holding the DALF (diplome approfondi de langue francaise). Students applying to grandes ecoles have to pass an entry examination and must therefore know French already. Tuition feesUniversity tuition fees for courses leading to national degrees are fixed each year by a decree of the Minister responsible for higher education. Foreign students from an EU Member State, with the exception of Erasmus students, must pay these fees, unless they are receiving a grant from the Ministry responsible for higher education. The same applies to all public higher-education establishments. Public and private ecole superieure fees are higher and vary. Academic recognition1.Recognition of certificate of aptitude for higher education:The holders of a foreign secondary school or higher education certificate wishing to study in France should apply to the establishment of their choice: decisions concerning the recognition of diplomas are taken by the head of the establishment in question. A full or partial academic waiver may be granted by an education committee, which takes its decision on a case-by-case basis. Some courses, however, have different entry requirements (medicine, pharmacy, paramedical training, architecture, agronomy, music, dance, plastic arts, etc.)2.Recognition of final qualifications:Information on the recognition of higher education qualifications awarded by other EU countries can be obtained at NARIC centres. Final qualificationsAt university level, intermediate and final qualifications are as follows: first cycle: DEUG (diplome detudes universitaires generales) or DEUST (diplome detudes universitaires scientifiques et technologiques), lasting two years (Baccalaureat +2); second cycle: basic and professional education leading to the degree of Licence (DEUG+1) and Maitrise (Licence+1); professional education leading to a technical Maitrise (DEUG+2); three-year study course leading to an engineering degree (Maitrise+1); study courses at IUP (university institutes of vocational education) and IUFM (university institutes for teacher training); third cycle: professional education leading to a certificate of advanced specialised studies (diplome detudes superieures specialisees DESS, Maitrise+1) or research training leading to an advanced studies certificate (diplome detudes approfondies DEA). The DEA can be followed by the Doctorat. All public and private institutions and grandes ecoles prov ide a final certificate in their field of specialisation. Financial assistanceGrants: two types of scholarship are available for both French and European citizens: those awarded on social criteria and those awarded to third-cycle students on the basis of academic and social criteria. Social grants are awarded taking account of family income and outgoings and, in some cases, students incomes. They apply to students who are under the age of 26 when they submit their first application and who wish to study for a national or other approved degree on a full-time basis. Students in the first or second cycles, students studying engineering, medicine or pharmacy, and students studying for a teaching qualification lose their entitlement to a grant if they have to repeat part of their course. Eligibility: scholarships are awarded on the basis either of family income and attendance at full-time courses or of students performance. Students must be enrolled in the first or second cycle, in technical higher education sections or in preparatory classes for grandes ecoles. They have to be under 26 if starting studies and promoted to the next class if already receiving a grant. University scholarships are awarded by the universities for third-cycle study courses (DESS, DEA and Doctorat). EU citizens are eligible for such aid in accordance with the Community rules explained in Section I.1 above. III. Useful addressesPrimary and secondary educationThe town hall (Mairie) in each municipality in France has an education department which is responsible for registering pupils in primary and pre-primary (nursery) schools. It also provides parents with the addresses of the regional and district education offices which have all the necessary information on entry to secondary education establishments (first and second cycle). With regard to pre-university education, parents should first contact the town hall of their municipality. Higher educationWith regard to higher education, foreign students with the necessary diplomas should apply to the establishment of their choice. The regional education offices can supply details of establishments in the region in which the students will be living. Academic recognitionNARIC (Network of National Academic Recognition Information Centres)Ministere de lEducation Nationale, de la Recherche et de la Technologie Sous-direction des relations multilaterales Bureau de laccueil, de la mobilite et de linformation internationale DRIC B3 110 rue de Grenelle F-75007 Paris Tel: (+33) 1 55.55.65.90Other useful addresses, as well as details of other Factsheets, are contained in the Citizens First Guides. Note: This Citizens First Factsheet is intended to provide guidance on EU law for information purposes only. It has been prepared by the European Commission with the help of national authorities and contains information on the national implementation of EU law. You are advised that the texts of Community legal instruments should be relied upon in case of doubt concerning the extent of a right or obligation arising from EU law.

Project Report on Apple Inc. Essay Example

Project Report on Apple Inc. Essay I undersigned †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦a student of T. Y. B. B. A. , here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R. P. Bhalodia College, Rajkot. This work has not been previously report submitted to any other university for any other examination. Date: Signature (†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ) Place: Rajkot ACKNOWLEDGEMENT 1 With great experience enthusiasm I have presented my individual report in the T. Y. B. B. A. effectiveness. I convey to my gratitude to University, Mr. Kuldeep Jobanputra for his valuable guidance in the completion of my project report. I am also thankful those persons who help me to compel it. I am hardly thankful to whole Airtel consumers, especially for MR. AJAYBHAI. He has provided me totally information about my report. The Market research reports on Airtel on advertisement Preface 2 In this era of globalization where every minute India is moving a step ahead and expanding it horizontally, management in India is heading towards a profession. The demand for management’s professionals is increasing day by day. In such a competitive surroundings it becomes a requirement to have an edge over others and B. B. A is such a course, which helps and assists students in doing that. The practical studies are treated as a different subject in B. B. A which helps the students in practically applying their theoretical knowledge. It helps us to face competition, builds up our confidence and also add something to our personality. Over and above in this fast moving economy, here practical studies play an important role in our carriers. . 3 IN E DX Sr. no 1. 2. 3. 4. 5. 6. 7. 8. General information articulars Pg. no 5 10 25 42 53 55 57 59 Marketing information Marketing research Research analysis Finding SWOT analysis Suggestion Concussion Bibliography 4 GNRL EEA IN O M T N F R A IO 5 A T LA B IF IR E T R E NAME OF FIRM: YAER OF ESTABISHED: Airtel 1976 ADDRESS: Maitri Communication, Dealer of Airtel, Mavdi Main Road, Opp fire station, Rajkot-30005. [emailprotected] in www. airtel. in E-MAIL:WEB SITE: AW ARDS AND CERTIFICATE: FORM OF ORGANISATION: AWARD FOR 4 YAER (1997 TO 00) BEST CELLULER COMPANY PRIVATE LIMITED BRANCHES: SIZE OF THE UNIT: FORM OF ORGANIZATION: We will write a custom essay sample on Project Report on Apple Inc. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Project Report on Apple Inc. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Project Report on Apple Inc. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer ALL OVER IN INDIA LARGE SCALE UNIT MULTINATIONAL CO 6 About Bharti Televentures Bharti Tele-Ventures is Indias leading private sector provider of telecommunications services based on an aggregate of approximately 1,932,000 customers comprising of mobile, fixed-line and Internet customers, as of June 30, 2002. Of these, 1,607,000 are mobile customers. The company also provides VSAT, Internet and broadband network solutions. In addition, it offers national long distance services by providing data transmission services and voice transmission services. Bharti Tele-Ventures is a holding company and its operations are segmented into four divisions, operated by wholly owned subsidiaries: Mobile Bharti Cellular, Access Bharti Telenet, Long Distance Bharti Telesonic, Broadband Solutions Bharti Broadband Network. The Company today offers mobile services in Fifteen out of 22 circles in India. As of June 30, 2002, approximately 93% of Indias total number of mobile subscribers resided in BTVLs existing and proposed mobile circles, according to COAI reports. Bharti Tele-Ventures was the first private sector operator to provide fixed-line services in India when it commenced providing services in the Madhya Pradesh Chattisgarh circle in June 1998. BTVL recently launched its fixed-line services in the license areas of Haryana, Delhi, Tamil Nadu and Karnataka and thus became the first private sector service provider to provide fixed-line services in all its remaining licensed areas. 7 Bharti Tele-Ventures has always believed in creating strong partnerships with its joint venture partners. Today, Singlet and War burg Pincus are its leading partners. The other partners include leading international Insurance. financial investors such as International Finance Corporation, Asian Infrastructure Fund Group and New York Life 8 About Airtel Airtel †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. A vibrant new World of unlimited opportunities, where Air symbolized a word of unlimited freedom to think †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. to dream to achieve, where Tel connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four metros. It has over one million satisfied customers. Together they represent a sensitive contemporary confident symbol for those who believe in true Launching of Airtel in Gujarat Ahmedabad, subsidiary Gujarat. of August 5, 2002: Bharti Cellular Limited, a Bharti Tele-Ventures, Indias leading telecom conglomerate, today announced the launch of Airtel mobile services in Speaking on the occasion Mr. Sunil Bharti Mittal, Chairman and Group Managing Director, Bharti Enterprises said It is my proud privilege to bring Airtel to Gujarat. Today we bri ng to Gujarat a worldclass network and a slew of unique benefits for the first time in India that only a true pan-India mobile player can offer. Mr. Sanjay Kapoor, Executive Director, Bharti Cellular Limited said, Ariel’s entry in Gujarat is a defining event which brings to our customers a bouquet of unique benefits. We are sure our service offerings will further stimulate growth and enhance the quality standards of mobile services in Gujarat. 10 Awards August 7, 2008: Bharti Airtel adjudged the ‘Best cellular services provider’ and ‘Best broadband service provider’ at the 2008 VD 100 Awards. July 11, 2008: Bharti Airtel Limited voted as India’s most innovative company, in a survey conducted by The Wall Street Journal. Bharti Airtel was ranked as the most innovative in responding to customer needs in a survey conducted to determine Asia’s 200 most-admired companies. The Asia Pacific Award for the Most Innovative HR practices-2000 The Golden Peacock National Training Award for excellence in Training practices-2000 The Golden Peacock National Quality Award-2001. June 13, 2008: Sunil Bharti Mittal received U. S. -India Business Councils Global Vision Award. The prestigious award recognizes his entrepreneurial zeal and contribution to Indian business Vision To make mobile communications a way of life and be the customers first choice. Mission We will meet the mobile communication needs of our customers through: †¢ †¢ †¢ †¢ Error- free service delivery Innovative products and services Cost efficiency Unified Messaging Solutions 11 Privacy Policy Airtel values the privacy of information pertaining to its associates. We do not use or disclose information about your individual v isits to our portal or information that you may give us, such as your name, address, email address or telephone number, to any outside sources. We will not use information about you without your permission and will provide the means for you to manage and control the information that you have provided. We will enable you to communicate your privacy concerns to us and that we will respond to them appropriately. We do not disclose any personal information to advertisers and for other marketing and promotional purposes that could be used to personally identify you, such as your password, credit card number and bank account number. The credit card transaction information is protected by the industry standard Secure Socket Layer (SSL). 12 M R E IN AKT G D P R MN EAT E T 13 IMPORTANCE OF MARKETING DEPARTMENT Marketing is the focus point of all business activities because the objectives of all business enterprise are to satisfy the needs and wants of the customers. Production and purchase has no meaning unless a firm is able to market the goods and services. Nothing happens unless somebody sells something. Marketing is the distinguishing feature of business. A business is essential part from all other human organization by the fact that it markets the product or services. Marketing is the basic operative function of all business firms. It serves on the basis of business planning and generates revenue for the firm. Efficient marketing management is essential for the survival and growth of every enterprise. Marketing is a system of integrated business activities designed to develop marketing plans and programs leading to the satisfaction of customer wants. Marketing department represents an important functional area of business management efforts for the flow of goods and services from the producer to the consumers. Marketing department of the Bharti televenture Limited is a crucial part of its organization. The company can achieve its subsidiary objectives along with the primary objectives with the help of marketing department. It not only helps the company to achieve the goals that are directly related to marketing department but 14 also helps in achieving the goals that are related to other departments of the organization. With the help of the marketing department Bharti televenture as a company has not been successful in gaining the sales volume but also earned goodwill for itself. As a result of the efforts made by the marketing department. Bharti televenture is enjoying a prestigious position in the telecom industry. 5 ORGANIZATIONAL STRUCTURE Organization means it is a group of people working together co-operatively under authority towards achieving goals and objectives that mutually benefits the organization. It may also be said as grouping activities is to be performed. We can also define as establishing relationship for the purpose of handling people to work effectively by main taining horizontal and vertical coordination. Market is related with creation of standard of living. Organization is a form of co-operative efforts. It can be said that marketing organization consists of no. of people with many different position. Take all the things away from me, take my wealth, take my industries, take my land, but with help of my efficient organization I will bring these all back within only 5 years. † Andrew Carnegie 16 DISTRIBUTION CHANNEL Company Distributor Dealer Salesmen Retailer Customer 17 MARKETING MIX Marketing is a comprehensive term; it includes all resources and a set of activities that facilitate the flow of goods services from product to consumers. To plan out marketing activities and to provide better facilities we have to select specific market target in from of market segments or sub division of market. The marketer formulates a combination of a number of devices or types of marketing activities that are co-ordinate into single marketing programmed to reach a particular target or market segment. The combination of those marketing methods or devices is known ad the marketing mix. Product mix Brand Style Colour Design Product line Package Warranty service Price mix pricing pricing policy basic price terms of credit discount allowance Marketing Strategy Marketing mix Focus on the target Market Promotion mix personal selling advertising publicity sales promotion dealers aids consumer aids Place mix distribution channel wholesaler retailer mercantile agents physical distribution transport warehouse inventory 18 COMPETITORS In the fast growing world of technology almost each and every company may be having some or the other competitors. Airtel faces competition from the following competitors in the local market. â€Å"Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. † Today in this competitive world AIRTEL has got many competitors which are as follows: ? ? ? ? ? VODAFONE IDEA BSNL RELIANCE TATA INDICOM 19 CHARTS SHOWING DIFFERENT ADVERTISING MEDIA PRESS ADVTG. Newspaper Magazines Journals OUTDOOR ADVTG. Posters Boards Electric Display SandwichBoard Business Terms Trains Sky Advertising Others DIRECT MAIL Circular BusinessReply Envelopscards Price List Catalogue Folders Booklets PersonalLetter Others MISC. ADVTG. Radio TV Cinema Slides FairExhibition Loud Speakers Demonstration Posters Telegraph Dept. Others To serve the above-mentioned objective and to obtain the fruits by delivering all the benefits, advertising is the only way to reach the customers at minimum cost and maximum benefits. The company can advertise the products by taking the help of its own advertising department or by advertising agency. The agency’s major role is purchase of media time and space besides it is directly responsible for development of all advertising copy and of the commercial. There are various tools which are used to advertise the product or service like print media, direct mail, outdoor media, broadcast media, transit media and other form like demonstration, exhibition etc. newspaper magazines at national levels and they also advertise on T. V. r different channels ZEE, SONY, DDI, etc. they take the help of advertising agency. AIRTEL advertisement in all leading newspapers likes the Times of India, The Economics Times and they also take the help of transit media. Their theme of advertising is â€Å"Public awareness† which is becoming true because in this competition market. There was a controversy whether advertisement is expenditure or an investment. 20 SALES PROMOTIO N Sales promotion refers to activities other than personal salesmanship, advertising and publicity which stimulate consumers purchasing, dealer effectiveness e. . Display, exhibition and showroom demonstration, free samples, coupons, premiums and various other nonrecurring selling efforts not in the ordinary routine. It is plus ingredient in the marketing mix whereas advertising and personal salesmanship is essential basic ingredients in the marketing mix. SALES PROMOTION (BRIDGE) PERSONAL SELLING ADVERTISING 21 In short, sales promotion is a bridge or connecting link covering the gap between advertising and personal salesmanship the two wings of promotion. 22 M R E IN AKT G RSAC EE R H 23 Introduction to Market Research According to American Marketing Association â€Å"Marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. † Management in any organization needs information in large quantity about potential markets and environmental forces in order to develop successful strategic marketing plans, and to respond to such changes in the market place. A mass of data is available both from external sources and within the firm. This forms a solid platform for a research to take place. Marketing Research includes all the activities that enable an organization, to obtain the information it needs to make decisions about its environment, its marketing mix and its present or potential customers and consumers. More specifically, Market Research is the development, interpretation and communication of decision oriented information to be used in the strategic marketing process. Marketing Research is the systematic design, collection, interpretation and reporting of information for help marketers solve specific marketing problem or to take advantage of marketing opportunities. It is a process of gathering information not currently available to decision makers. Marketing Research is conducted on a specialproject basis, with the research methods, adopted to the problems being studies and to changes in the environment. The Market Research society defines Marketing Research as â€Å"the collection and analysis of data from a sample of individuals or organizations relating to their characteristics, behavior, attitudes opinions or possessions. It includes all forms of marketing and social research such as consumer and industrials surveys psychological investigations, observational and panel studies. 24 Nature of Research The Marketing Research is carried out on Retailers of Airtel Limited is in nature of Applied Marketing Research. The research where the application of all Marketing Concept and Strategies have been put into practice. The nature of research is also Syndicate Research, which can be carried out by anyone, a part from Research Organization. The Res earch has been carried out through the universally favored approach of a personal interview survey. Applied Research is the one, which is carried out by applying all the marketing concepts into a subject that needs to be researched and through this application, the findings are presented in the forms of a report. I am using Applied Marketing Method at there 25 Objectives of Study Any activity done or to be done has certain objective behind it. As project report is a practical subject and also marketing is ever changing so not just depend on books and past data which are available to me, I prefer survey of consumer which is required to know the Buyer Behavior how differ from one shop to another and one consumer to another. The objectives of this survey on Advertising and Brand are: ? To identify the effectiveness of Airtel Advertising. ? To what extent they influence the purchase decision of the customers. ? To identify Brand awareness of Airtel. ? To know the importance of Brand Airtel among consumers. 26 Sample Survey The gathering of primary data through experimentation involves use of sampling, survey method and observations. The survey conducted on Retailers for Hutch Cellular Limited involved a survey based on personal interview. The details of the selected samples for the survey are as under: City chosen for Sample Survey:? Sample size:? Area selected :- Rajkot city 50 samples Kotharya road, Manhar plot, Raiya road, Dhebar road, Palace road, Sardar nagar road, Dr. Yagnik road, 27 MARKET RESEARCH METHODOLOGY Formulation of Research Problem Research Design Determination of Sources of Data Collection of Information Processing and Analysis Present the finding 28 FORMULATION OF RESEARCH PROBLEM First step of the marketing research process is the formulation of research problem. Marketing management must be carefully note to define the problem too broadly or too narrowly for the marketing researcher. The marketing manager and the researcher must work closely together to define carefully and agree on the research objectives. The manager’s best understand marketing research and how to obtain the information. In order to avoid waste of time and money it is necessary to define the problem in specific terms. The survey has been undertaken in order to answer some questions like ? Are you like to see advertisement? ? Through which media you came know about it? ? Do you know about the brand ambassador of the Air-tel? ? In your opinion through which media company can get maximum reward? 29 RESEARCH DESIGN The second step of the marketing research process calls for determining the information needed and developing a plan for gathering it efficiently. A research design can be defined as â€Å"The plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance. †. Designing a research plan calls for decisions on the data sources, research approaches, research instrument, sampling plan and contact methods. Once it is realized that the secondary data are insufficient, the researcher needs to decide upon one alternative design to collect the primary data. The three basic methods which can be used are: 1. The Observational Method: This method involves direct observation of people and situation through one way mirrors, hidden cameras or disguised observers. Direct observation involves watching actual behavior; indirect observation involves inferring behavior by looking at the result of that behavior. 2. The Experimental Method: The most scientifically valid research is experimental research. The purpose of experimental research is to capture cause-and-effect relationship by eliminating competing explanations of the observed findings. To the extent that the design and execution of the experiment eliminate alternatives hypothesis that might explain the result, research and marketing managers can have confidence in the conclusion. This method however, involves more time and is costly. 30 3. The Survey Method: Surveys are best suited for descriptive research. This method involves learning about people’s knowledge, beliefs, preferences and satisfaction and to measure these magnitudes in the general population. As in observation, survey research can be structured or unstructured. Structured survey use formal lists of question asked of all respondent the same way where as in unstructured researcher use an open format that lets the interviewer probe respondents and guide the interview, depending on their answers. There are three types of surveys namely: ? Telephone Survey ? Mail Survey ? Personal Interview Here, for the survey of retailers of Airtel I have used personal interview method as tool for data collection. 31 DETERMINATION OF SOURCES OF DATA In marketing research literature, there are two types of data: primary data and secondary data. The researcher can gather primary data or secondary or both. . Primary Data: The first hand data collected for a specific purpose or for a specific research project constitutes primary data. When the needed data do not exist or are inaccurate, incomplete or unreliable the researcher collects primary data. Most marketing research projects thus involve some primary data collection. The main primary data sources consist of consumers, dealers, buyers, etc. Consumers and buyers constitute the main source of information in most researches. A buyer may not be the user of the product, although in some cases the consumer and the buyer may be the same person. The normal producer is to interview some people individually or in groups to get on idea of how people feel about the topic in question and then develop a formal research instrument. (a) Survey by Questionnaire. (b) Panel Research. (c) Observation Approach. (d) Experimental Research 2. Secondary Data: Information collected by other organization or individuals which might be relevant to the study constitutes secondary data. Researchers usually start their investigation by examining secondary data to see whether their problem can be partly or wholly solved without collecting costly 2 primary data. Secondary data provides a starting point for research and offer the advantages of low cost and ready availability. (a) Published Survey of Markets. (b) General Library Research. (c) Government Publications and Reports. (d) All Advertising Media (Newspapers, magazines etc. ) (e) Trade Associations. (f) Universities. (g) Internal Sources. 33 COLLECTION OF INFORMATION Marketing researchers have a choice of two main research instruments in collecting primary data: Questionnaire and mechanical devices. Questionnaire: A questionnaire consists of questions presented to the respondents for their answers. Because of its flexibility, the questionnaire is by for the most common instrument used to collect primary data. In preparing a questionnaire, care should be taken in choosing the questions and their form, wording and sequence. The questions included in the questionnaire can be closed end questions prosperity all the possible answers and are easier to tabulate and interpret. Open end questions allow respondents to answer in their own words and they often reveal more as they give an insight into how people think. In my study, the questionnaire contained both open-end and closed-end questions depending upon the type of information to be gathered. Mechanical Device: Mechanical devices are occasionally used in marketing. They are used to measure the interest or emotions aroused by exposure to a specific situation. Sampling plan: After deciding research approach and instruments the marketing researchers must design a sample plan. This calls for three decisions. 34 Sampling Unit: The marketing researcher must define the target population that will be sampled. In my case the target population was the retailers selling sim card of Airtel Limited at Rajkot. Sample Size: Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. In my survey the sample size was 50. Sampling Procedure: To obtain a representative sample a probability sample of the population should be drawn. Probability sampling allows the calculation of confidence limits for sampling errors. When the time and cost are involved the in probability sampling is excessive, marketing researcher will take non-probability samples. The various sampling method are as under: Probability Sampling Simple random sample Stratified random sample Cluster sample Non-probability Sampling convenient sample Judgment sample Quota sample My survey falls under the category of the convenient sample under Non-probability sampling. In this method the researcher is free to select. The respondents are selected on the basis of the being available at the time of survey. 35 INTRODUCTION OF ADVERTISEMENT Companies must do more than make good products-they must inform consumers about product benefits and carefully position products in consumers’ minds. To do this, they must skillfully use the mass-promotion tools. And advertising is the most effective tool. We are in 21st century, where there is cut-throat competition in the market and there are also numbers of Multinational Companies are as well as many MNC’S are coming day by day in our country, by offering world-class technology. It is very easy to enter in the market but very tough to survive or stay in competitive market. According to Peter Drucker, â€Å"Marketing means only create consumers. † But in reality it is too tough, so we must have such planed marketing strategies which catch the consumer once and never allows them to switchover other products. Out of all strategies advertising strategy is very important. Advertiser includes not only business firms, but also charitable organizations or trust, professionals, Government agencies that direct message to target publics. Ads are a cost-effective way to disseminate messages, whether to build brand preference or to educate people to avoid hard drugs. Meaning The term advertising originated from the Latin word â€Å"Adverto† which means to turn around. Thus according to this meaning advertising means an activity employed to draw attention to any object or purpose. Definition â€Å"Advertising is causing to know, to remember to do. 36 Advertising can be defined as mass, paid communication (presentation and promotion) of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time in which his advertisement appears. Advertising appears in recognized media, such as newspapers, magazines, radio, television, c inema film, outdoor hoardings and posters, direct mail and transit. STRENGTH OF ADVERTISING AS A PROMOTIONAL TOOL Advertising is a major promotion tool. It has the following basic plus points or strength as a promotion tool: 1. It offers planned and controlled message. 2. It can contact and influence numerous people simultaneously, quickly and at a low cost per prospect, hence it is called mass means of communication. 3. It has the ability to deliver message to audience with particular demographic and socio-economic features. 4. It can deliver the same message consistently in a variety of contexts. 5. It can reach prospects that can not be approached by salesmen. 6. It helps to presell goods and pull the buyers to retailers. 7. It offers a wide choice of channels for transmission of such as visual. . It is very useful to create maximum interest and offer adequate knowledge of the new product when the innovation is being introduced in the market. 37 IMPORTANCE OF ADVERTISING Nothing can except the mint can make money without advertising. Mass production and mass distribution totally depend on all forms of advertising and publicity. We can tell numerous people about a product or service in the quickest time i nterval at the lowest possible cost. Advertising by facilitating mass production and mass distribution has provided immense employment opportunities to people. It is responsible for creating and delivering rising standard of living to innumerable people. It has made possible tremendous industrialization and economic development in many countries. It is the backbone of modern national and international marketing. Modern advertising informs guides, educates as well as protects buyers, so that they can buy intelligently and raise their standard of living. In the marketing programme of a business enterprise, advertising is an indispensable tool supplemented by salesmanship and sales promotion. Advertising is to business what steam, electric or nuclear energy (motive power) is to industry. The wheels of industry and commerce cannot move with desirable speed without the propelling power of promotion mix. The advertising purpose and tasks of Airtel are set by marketing plans and strategies. Advertising is the use of paid for, sponsor identified material in mass media. The real purpose of advertising of Airtel is not only one, viz. , to sell something a product, a service, or merely an idea through effective communication. It attempts to stimulate sales to all customers (present, former and future). It has other purposes as well. It is used to reassure buyers that they have really made the best purchase. Thus, advertising of Airtel can build up brand loyalty. It can enhance the morale of the salespeople and dealers thereby securing enthusiastic distribution of products. It is also employed to promote the bright image of the company in the society. 38 SELECTION OF ADVERTISING MEDIA Selection of media is a crucial part of advertising. The steps here are deciding on desired reach, frequency, and impact; choosing among major media types; selecting specific media vehicles; deciding on media timing; and deciding on geographical media allocation. Then the result of these decisions needs to be evaluated. Media are the channel or medium by which advertisement reaches to the consumer. They are called wider and variety vehicles for advertiser for transmission of promotional message. While selecting media the characteristics of target audience is the major factor which decides how to give advertisement. Suppose a company who has target audience related to higher class and upper middle class can go through vehicle like television. The media planner has to know the capacity of the media types to deliver reach frequency, and impact. The major advertising media along with their costs, advantages and limitations should consider. 39 RESEARCH ANALYSIS FINDINGS 40 Are you like to see advertisement? Yes No 46 4 50 45 40 No. of person 35 30 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement and 50 out of them 46 are watching the advertisement and only 4 people are not like to watching advertisement. Suggestion I would not like to do any suggestion because most of the people are watching advertisement of Airtel. 41 Have you seen the advertisement of Air-tel? Yes No 45 5 50 45 40 35 No. of people 30 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 45 are watching the advertisement of Airtel and only 5 people are not aware about the Airtel advertisement. Suggestion I would not like to do any suggestion because most of the people are watching the Airtel advertisement. 42 Through which media you came know about it? Newspaper Hording Television Retailer shop Other sources 20 10 8 10 2 25 20 No. of person 15 Series1 10 5 0 Newspaper Hording Television Retailer shop Other sources Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 20 are watching through Newspaper,10 are watching through hording,8 are watching through television,12 are watching through retailer and remaining are watching through other sources. Suggestion I would like to suggestion to company that they can increase their advertisement in television because maximum people are watching advertisement in television. 43 In advertisements which factor are very attractive? (Rank them) Theam Color combination Brand ambassador Massage Other Factors 2 10 3 24 1 Importent Factores Theam Color combination Brand ambassador Massage Other Factoers Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 12 are saying that Theam is important factors, 10 are saying color combinati on, 3 are saying brand ambassador 24 are saying Massage. Suggestion I would like to suggest to the company that they can Focuses more and more in their advertisement massage and theam because more people are concern with the massage in compare to other. 44 Do you know about the brand ambassador of the Air-tel? Yes No 32 18 35 30 no. of person 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 38 are saying that they know about the brand ambassador of Airtel and only 18 are not know about the brand ambassador of Airtel. Suggestion I would like to suggest to the company that they can show the brand ambassador of company is in maximum time in their advertisement because maximum people can aware about that. 5 Do you get all information through advertisement of Air-tel? Yes No 24 26 26. 5 26 25. 5 25 24. 5 24 23. 5 23 Yes No No. of Person Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 24 are saying that they get all information through Airtel and 26 are say that they are not getting all information through advertisement of Airtel. Suggestion I would like to suggest to the company that they can show the maximum information in their advertisement. 46 Give your opinion about an attractiveness of air-tel advertisement? Excellent Best Good Average 10 15 18 7 Excellent Best Good Average Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 10 are saying that the attractiveness is Excellent,15 are saying that best,18 are saying Good, and 7 are saying Average. Suggestion I would like to suggest to the company that they have increase their attractiveness in their advertisement because give maximum information. 47 Every time company should change their advertisement? Yes No 40 10 50 No. of people 40 30 20 10 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 40 are saying that company can change their advertisement frequently, and only 10 are say they are not change their advertisement. Suggestion I would not like to suggest to the company because company can change advertisement frequently. 48 In your opinion to gat maximum sale in Air-tel which policy of advertisement should company follow? Introduce new advertisement Change in advertisement Calibrate change Continue with the same 19 16 10 5 Introduce new advertisement Change in advertisement Calibrate change Continue with the same Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 40 are saying that company can change their advertisement frequently, and only 10 are saying that they are not changing their advertisement. Suggestion I would not like to suggest to the company because company can change advertisement frequently. 9 In your opinion through which media company can get maximum Newspaper Hording Television Retailer shop Other sources 15 8 10 22 5 reward? 25 No of person 20 15 10 5 0 r H or di ng Te le vi si R on et ai le rs ho O th p er so ur ce s N ew sp ap e Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have went through, all of them are wa tching the advertisement of Airtel and 50 out of them 15 are saying that company can get maximum reward throw newapaper,8 are saying throw hording,10 are saying throw Telivision,22 are saying throw Retailer shop. Suggestion 50 I would not like to suggestion to company that people can maximum reward throw the retailer shop so they can give their advertisement in there retailers. Airtel Vodaphone TATA Reliance Idea 13 13 6 8 10 Which company’s advertisement you most like? 14 12 10 8 6 4 2 0 e el e TA TA ho n nc Ai rt R el ia ap Id e a No. of person Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have went through, all of them are watching the advertisement of Airtel and 50 out of them 13 are saying that they have like a airtle’s advertisement,13 are saying vodaphone,6 saying TATA,8 saying Reliance, 10 saying Idea. Vo d 51 Suggestion I would not like to suggestion to company that they have give more and more advertisement in compare to other company. And get maximum selling in market. FUTURE PLANS FUTURE PLANS As we know that each and every company want to achieve high position in this competitive market. One must decide about future because it is uncertain. 52 So format a future goal and go ahead. Here following are the main future plans of Airtel. ? To increase the market share ? To share maximum market in advertisement ? To provide maximum numbers of satisfied services to their retailers ? Secondly their long term plan is to be consistent in the policy adopted by them for the purpose of outright excellence in their field. Thus Airtel has no plans in particular except to lead the market in the crucial times of Cellular wars, and out rightly exceed the usage of land lines by wireless cellular telephones and maintain their standard of quality coverage. 53 SWOT ANALYSIS 54 SWOT ANALYSIS S W Strength Weaknesses High market share brand image To attract all class of customer Good service will increase the no. of users Emerging Competition like Reliance, TATA, BSNL, VODAFONE, etc. O Opportunities T Threats 55 CONCLUSION 56 CONCLUSION Airtel has good reputation in the market. Objective of survey is to know the advertisement effectiveness. I have already discussed the objects in the survey. The organization has good reputation in the market; however, it requires some efforts to maintain the reputation for the betterment of its future. However, now they are taking reasonable steps to improve its brand name and sales target. Lastly, I can say that Airtel has bright future for the coming years. And I hope this project report will help them taking right decision and fulfill their customer demands. Again, I am thanking to all who directly or indirectly helped me. Wishing Airtel, the best success †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 57 SUGGESTIONS 58 SUGGESTIONS After making a survey in Rajkot on Airtel, I have come to some conclusive suggestions, which are necessary for the company. From my point of view to maintain and improve the market share of Airtel, my main points or suggestions are: ? The company can also takes advantage of reduced taxes and other incentives granted by certain states in India for locating manufacturing facilities in such states and economic zone. ? Most of the retailers of Rajkot dont know about the services provided by Airtel. So company should concentrate on this point and advertise so they attract customers. ? Now a day advertisement is very important role in selling so they can increase their advertisement in all different sectors. So these are my suggestion to Airtel for his better future†¦.. 59 BIBLIOGRAPHY 60 BIBLIOGRAPHY 1. Marketing Management By PHILIP KOTLER 2. Market Research By LUCK RUBIN 3. Web site www. airtel. in 61 MARKETING RESEARCH REPORT ON Advertising Effectiveness of Air-tel Q1Name: _________________________________________ Q2 Age: ____________________________________ Q3 Gender: Male Female Q4 Occupation: _____________________________ Q5 Contact no: _____________________________ Q6 are you like to see advertisement? (a) Yes (b) No Q7 Have you seen the advertisement of Air-tel? (a) Yes (b) No Q8 if yes, then through which media you came know about it? (A) (B) (C) (D) (E) Newspaper Hording Television Retail shop Other sources Q9 In advertisements which factor are very attractive? (Rank them) Theam Message Color combination Other factors Brand ambassador Q10 Do you know about the brand ambassador of the Air-tel? 62 (a) Yes (b) No Q11 Do you get all information through advertisement of Air-tel? (a) Yes (b) No Q12 Give your opinion about an attractiveness of air-tel advertisement? Excellent Best Good Average Q13 Every time company should change their advertisement? (a) Yes (b) No Q14 In your opinion to gat maximum sale in Air-tel which policy of advertisement should company follow? (A) Introduce new advertisement (B)Change in advertisement (C) Celebrity change (D) Continue with the same Q15 In your opinion through which media company can get maximum reward? Newspaper Television Hording Others Q16 which company’s advertisement you most like? Why? (A) Air-tel ____________________________________ (B)Vodafone _________________________________ (C)TATA _____________________________________ (D)Reliance _________________________________ (E)Idea ______________________________________ Q17 any, suggestion, if would you like to say for Air-tel? 63 ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ THANK YOU†¦Ã¢â‚¬ ¦ 64

The Life of Benito Juarez essays

The Life of Benito Juarez essays For the pass couple of weeks I had read about a president of Mexico. His named is Benito Pablo Juarez Garcia. He was born in the village of San Pablo Guelatao, Oaxaca. Both his parents die before he turn four. He worked in the corn field and as shepherd until the age of 12 then on December 17, 1818, he walk to the city of Oaxaca with a wish to educate himself and find a better life. At the time he was illiterate and could not speak Spanish, only Zapotec. In the city he took a job as a domestic servant, and eagerly made up for his previous lack of education. He work in a church and meet a lay Franciscan named Antonio Salanueva was impressed with young Benitos intelligence an thirst for learning, and helped arrange for him to be accepted at the city seminary. Salanueva, who was to employ Benito as a servant from 1819 to 1821, was a devout Catholic whose liberal views on politics and education profoundly influence the young man. He knows that if he work in a church, there a chance that he could learn read and write. At the time the Roman Catholic church controlled most of the country s school, owned huge amounts of property, and had an income estimated to be five times greater than the governments. Benito was accepted to the Holy Cross Seminary. It was the largest and best school in the area. As a Church they did not discriminate between rich and poor, everyone was equal there and all were taken seriously. The world in which Benito grew to manhood was changing at a rapid pace. After 11 bloody years of the Mexico war for Independence against its Spanish rulers drew to a close. At the age of 15-year old seminarian Benito was almost untouched by the political storms raging in Mexico. He was still too busy establishing his own independence and equality to be much troubled by the nation difficulties. Later he studied there but decided to pursue the law rather than the priesthood. He work hard as a student and stu...

Background market and strategies of the nissin group business essay

Background market and strategies of the nissin group business essay Through the evaluation of the background, market situation and business strategies of Nissin Group, this paper provides the explanation on why Nissin instant noodles have achieved a fast development performance in the instant noodles business in Hong Kong The study of Five Forces and PESTEL analyses will lead to the understanding on how the macro-environment and micro-environment affect Nissin performance its business direction and strategy. A further study of the results from the perspective of an internal competence analysis to the results from the Five Forces and PESTEL will identify the strengths, weaknesses, opportunities and threats of Nissin. These findings will then tell Nissin of what needs to be minimized, eliminated, and to reduce or neutralize risks. All these findings will add up the reasons to justify how Nissin sustains its market leader position in Hong Kong. Suggestions on improvement and implementation of corporate strategy will also be elaborated. 1o. Introduction Intrepid Japanese entrepreneur named Momofoku Ando established Nissin Foods around the middle of the 20th century with the name Chukosasa Co., Ltd. Foreseeing that Japanese society was being economically and socially reengineered toward production speed and efficiency, he also sought to reengineer the Japanese diet in response. His answer to the requisite of speed exerted and demanded of the modern Japanese was simple – the instant noodle. The invention revolutionized the food industry not only in Japan but also throughout the world. Now Nissin Foods, produce not only instant ramen noodles but also fresh and pre-packaged frozen food, and meals-ready-to-eat including cereals and spaghetti. But noodles remained the primary product draw. Mr. Ando stayed ahead of the competitive pack with remarkable innovations. In 1963, he introduced into the market the ramen Yakisoba, which had a separate flavoring packet. A decade later, Momofoku Ando invented cup noodles and in 1984, Nissin Foods established in Hong Kong (Nissin Foods Holdings, 2010). What has been Nissin’s strategy to address the various forces acting upon the instant food industry? How valid and viable would this strategy still be in an age of high technology and rapid global integration? And now, lets start to know the direct key stakeholders in Hong Kong. Management of Nissin – The Management receives strong support from Parent company who has made the sustainability much easier for a stronger market share. Staff of Nissin – They are the executors of the business. Staff would be happy to work for Nissin if the business is stable and with continuous growth. Hong Kong consumers – the market share is large amongst the younger generations and white collars as they accept new trendy food, especially from Japan. Food and Environmental Hygiene Department (FEHD) of Hong Kong Government – the Government has to control the types of incoming food products for consumption, as a statutory body, FEHD will govern the quality of food items importing to Hong Kong. Hong Kong Consumer Council – it regulates the selling of consumer goods to the public in a fair trade practice. By supports of academic references, there will be a careful analysis of macro-environment and micro-environment undertaken by using Five Forces and PESTAL, plus a review of the internal analysis by strategic capabilities. The outcomes from external and internal environment analyses will be combined in a SWOT analysis. From the results of this analysis conclusion on overall business strategy, some improvement or implementation can be drawn through the methods of Porter’s Generic Strategies, Ansoff’s matrix and organic method.

Cat's Cradle Is An Example of Art with Aesthetic Value Essay

Cat's Cradle Is An Example of Art with Aesthetic Value - Essay Example This is because, the Cats Cradle photo shows the picture of a child entangled in a diamond shaped structure. The child is tied up to the structure by hands and feet. The photo is meant to generate a feeling of lifelessness and imprisonment (Gilmore, 290). There is no way the child in the photo can get out of the entanglement since he is completely tied up to the structure. To qualify as having artistic value, any artwork must wholesomely conquer with that purpose. If for any reason there is some part of the art work that fails to constitutively show the desired purpose, then that part is a defect to the artwork (Gilmore, 293). In the Cats Cradle by Charles White, the whole artwork depicts the same purpose, lifelessness, and imprisonment, without any part indicating any other purpose in contrast to this. Thus, the photo fully achieves it artistic value. The functionality of the artwork is what qualifies its artistic value. The artwork can have several functions to that effect. Since the function of the Cats Cradle by Charles White is to show the lack of freedom of the child entangled in the diamond shaped structure, then the function is well met and supports the artistic value of the photo. The child is seated at the base of the structure. Both legs are widespread and tied up to the edges of the structure. The hands of the child are also tied up and connected to the feet. Considering the nature of the structure that the child in the photo is placed in, there is no way it can get out, since the apex of the structure is narrow and closed up, while the base, which can act as the only exit is used to tie up the child. Therefore, the artistic value portrayed here is that achieving freedom and a new life for the child in the photo is impossible. The intention of the creator of an artwork is what gives it its constitutive function (Lopes, 520). Since the photo Cats Cradle by Charles White is placed in the context of the novel by an American writer, Kurt Vonnegut,

Acquisitions Essay Example | Topics and Well Written Essays - 750 words

Acquisitions - Essay Example Multiple acquisition can be simply defined as the act of acquiring and subsequently integrating several businesses over a period of time. The primary argument for this type of acquisition is that this method will help investors to â€Å"build a strong market position in a traditionally fragmented market†. In addition to building a strong nationwide market position, this strategy may also assist foreign investors to develop a portfolio of local brands. Referring to Meyer & Tran, it is the most aggressive market entry strategy. Multiple acquisition policy would provide investors with increased flexibility as this method assists them to exercise greater control over local market. One of the notable demerits of the multiple acquisition is that a higher initial investment is required under this type of acquisition strategy. In addition, integration of a number of independent businesses may raise operational difficulties because this process involves organizational change. Possibly, this acquisition strategy would end up in a huge loss unless the top management exhibits higher levels of skill and efficiency. The indirect acquisition is the process of acquiring an organization that locates outside the focal country with a subsidiary unit in the same emerging country. According to Meyer & Tran (2006), indirect acquisition strategy would assist investors to easily and quickly achieve market share, particularly if the acquired firm possesses strong globally and locally recognized brands.

History of American Football Essay Example for Free

History of American Football Essay Beginning of Football Football as well as rugby and soccer are believed to have descended from the ancient Greek game of harpaston. Harpaston is mentioned frequently in classical literature. where it is often referred to as a very rough and brutal game.The rules of this ancient sport were quite simple: Points were awarded when a player would cross a goal line by either kicking the ball, running with it across the goal line, or throwing it across the line to another player. The other team’s objective was simply to stop them by any means possible. There was no specific field length, no side line boundaries, no specified number of players per team, only a glaring lack of rules. Most modern versions of football are believed to have originated from England in the twelfth century. The game became so popular in England that the kings of that time (Henry II and Henry IV) actually banned football. They believed that football was taking away interest from the traditional sports of England, such as fencing and archery. Walter Camp Walter Camp was born April 17, 1859, in New Haven, Connecticut. He attended Yale from 1876 to 1882, where he studied medicine and business. Walter Camp was an author, athletic director, chairman of the board of the New Haven Clock Company, and director of the Peck Brothers Company. He was general athletic director and head advisory football coach at Yale University from 1888-1914, and chairman of the Yale football committee from 1888-1912. Camp played footba ll at Yale and helped evolve the rules of the game away from Rugby and Soccer rules into the rules of American Football as we know them today. One precursor to Walter Camps influence was William Ebb Ellis, a student at the Rugby School in England. In 1823, Ellis was the first person noted for picking up the ball during the soccer game and running with it, thereby breaking and changing the rules. In 1876, at the Massosoit  convention, the the first attempts at writing down the rules of American football were made. Walter Camp edited every American Football rulebook until his death in 1925. Walter Camp contributed the following changes from Rugby and Soccer to American football one side retained undisputed possession of the ball, until that side gives up the ball as a result of its own violations the line of scrimmage 11 on a team instead of 15 created the quarter-back and center positions forward pass standardized the scoring system, numerical scoring created the safety, interference penalties, and the neutral zone tackling as low as the knee was permitted 1888 a touchdown increased in value to six points and field goals went down to three points 1912 The NFL or the National Football League, was formed in 1920 soccor/football Soccer is one of the most popular sports in Europe and the Americas. It has a vivid and interesting history in the world of sports. Early evidence of soccer being played as a sport finds occurrence in China during the 2nd and 3rd centuries BC. In China, it was during the Han dynasty that people dribbled leather balls by kicking it into a small net. Recorded facts also support the fact that Romans and Greeks used to play ball for fun and frolic. Some facts point to Kyoto in Japan where kicking of ball was a popular sport.It is said that early growth of the modern soccer started in England. Some amusing facts even mention that the first ball used was the head of some Danish brigand. It is said that during medieval times, the old form of soccer used to allow many ill practices like kicking, punching, biting and gouging. The main aim was to carry the ball to a target spot. People grew so fond of the game that they would throng the field all day long. Sometimes the competition grew fierce and masses got so wild that there were frequent incidents of violence during the game. It is also said that soldiers admired the game so much that they missed archery practice to watch it King Edward III banned soccer in 1365 owing to the growing incidents of violence and military indulgence in the sport. In 1424 King James I of Scotland also proclaimed in the Parliament— Na man play at the Fute-ball No man shall play football When and where exactly did soccer start is a question that has no precise answer to it. You can easily say that this popular game has been played for more than three thousand years. The nativity of modern-day soccer must be credited to Britain. It was also known as the association football, with Scotland and England being the co-founders of the systematic game of soccer. Modern History of Soccer: 18th Century onwards In 1815, a major development took place that made soccer popular in Universities, Colleges and Schools. The popular English School and Eton College came forth with a set of rules, known as the Cambridge Rules. Football was segregated into two groups; some colleges and schools opted for Rugby rules that allowed tripping, shin kicking and also carrying the ball. These rules were exclusively prohibited as per the Cambridge rules.The history of modern-day soccer was established in 1863. In October 1863, eleven representatives from London clubs and schools met at the Freemason’s Tavern to set up common fundamental rules to control the matches amongst themselves. The outcome of this meeting was the formation of the Football Association. In December 1863, the Rugby Football and Association football finally split as the supporters of the Rugby School rules walked out. Firmly establishing the foundation of soccer in 1869, the Football Association strictly banned any kind of handling of the ball. Soccer’s popularity spread rapidly during the 1800s as British sailors, traders and soldiers introduced the sport to different parts of the globe. Italians, Austrians and Germans drew to Europe, while Argentina, Uruguay and Brazil adopted the sport in South America. FIFA was established in the year 1904 and by early 1930s, different leagues were operating from various countries. FIFA is credited with organizing the first world cup in Uruguay. The history of soccer is rich with events, development and its growing craze all over the world. You will find yourself amazed as you learn about different times of this wonderful sport that has held our awe and admiration for over 3000 years. why is soccer called football The game that the rest of the world calls football or the beautiful game goes by a different name in the United States and Canada soccer. Americans adopted the name soccer after almost 100 years of playing this game under the name football.The games history and development provides important clues about the use of the word soccer to identify the game in the countries  that do not call it football.

The Service Technician :: Jobs Work Essays

The Service Technician At 5:15 am the alarm goes off, and your body stirs. The normal workday begins for millions of people with everyday jobs. Your get up take a quick shower and throw on something to wear. The company shirt goes on with some jeans or comfortable kakis. The stains of calk and putty are found all over the pants. Stuff even the best washer cant take out. The teeth get brushed and the hair gets combed. The coffee is already brewing and the smell reaches you in the bathroom. Walking out to the kitchen, coffee half way done you sit down and grab all the things you will need to start the day. The keys are taken, some pens are put in your shirt pocket, and the everyday lunch is packet and ready. The coffee machines light blinks showing it’s done with your favorite coffee cup awaiting the warm liquid to fill it up.Taking a few sips of the warm coffee opens your eyes wide with the first blast of warmth within your mouth. You look at the clock as you pour the rest into your coffee mug, putti ng the lid on. You walk out the door, into your work van and looking at the map as you sit for the routine you planned for that day. The normal day in a Billy Bobs services techs world. Can everyone walk in and do, what Billy Bobs service Techs do The answer is more or less in the person being trained but over all the answer is no. No because not everyone has the tools needed to be able to work with customers, tools, and the Billy Bobs product. Arriving at Work†¦ Pulling into works parking lot finding the dumpster to throw away the boxes in which the Windows and doors are packaged within. Throwing those away makes room the weeks load. The after all of that you would pull up to the service area and park. Stepping out of your work van and walking into the Service department the look of â€Å" it’s a new week† on the service receptionists faces grabs your attention. Grabbing your paper work out of the bin with your name labeled on white tape in bold black magic marker. You look through it quick and say to yourself, â€Å" well its another Load day.†Looking around you would see a window where customers place either there concerns or orders.

NEBOSH General Certificate Essay

A safety inspection was completed The workplace is an â€Å"A† listed building with historical significance and covers three storeys and a basement. It is made up primarily of offices; however the Museum of Fire forms a large part of the ground floor, with the basement area used for exhibit archiving and storage. 47 staff are employed in the building, 1 of which is registered disabled. They work various patterns throughout the day between 8am – 6pm performing general administration duties, whilst a small number of staff also provide museum guided tours to members of the public. On occasion there are visitors who attend meetings in the building both in ground floor conference rooms and throughout the three storey premises. There are 4 cleaning staff who work in the building between 6 am-730 am. Cleaning staff vacuum, dust and clean the toilets within the building. Most staff have dedicated work stations, however some staff are required to â€Å"hot desk†. There are four photocopiers within the building which are used throughout the work day. During my safety inspection a number of safety issues were noted and have been compiled in this report. I recommend you dissect this report carefully and take note of the issues that I have raised and take swift action to make amends. Financial costs to implement these requirements are explained in my recommendations. EXECUTIVE SUMMARY Breaches were found with regard to the following health and safety issues: 1.Fire (Scotland) Act 2005: blocked fire exits, combustible substances found in protected escape routes, inadequate evacuation procedure for the evacuation of disabled employees. 2.Workplace (Health, Safety and Welfare) Regulations 1992: trip hazards were identified throughout, insufficient lighting in basement area may lead to injury and employees using vehicular  access routes as shortcuts into building present collision hazard. 3.Manual Handling Operations regulations 1992: Lifting equipment has not been provided to assist employees and incorrect manual handling techniques displayed by staff. 4.Health and Safety (Display Screen Equipment) Regulations 1992: DSE assessment findings not actioned and procedures not followed for new employees. 5.Control of Substances Hazardous to Health Regulations 2002 (as amended): Employee safety potentially compromised through inadequate disposal of printer ink cartridges and inadequate ventilation in first floor photocopier room. MAIN FINDINGS OF THE INSPECTION Fire (Scotland) Act 2005 The majority of health and safety law breaches were found under this piece of legislation. Two fire doors were found to be blocked during the inspection with one being locked entirely. Discarded combustible substances were identified within protected escape routes and adjacent to potential ignition sources. Fire doors were discovered to be wedged open throughout the building with the justification offered by some staff that â€Å"we operate an open door policy†. A major concern identified was the lack of provision for the safe evacuation of disabled employees or visitors to the building. Disabled employees and visitors can gain access to the building by using the lift provided within the central stairwell. This will not be accessible in the event of a fire and some other means of evacuation will be required. The organisation has purchased an evac-chair however at the time of the inspection this was locked away and staff had not been trained in its use. There are serious flaws in the personal evacuation plan for the employee located on the first floor. A defective fire extinguisher was also identified. Flagrant disregard for Fire Safety is putting your employees at risk, which may result in your organisation facing financial penalties, with senior management facing the potential for custodial sentences. This may affect your company’s reputation resulting in lost business. Most of the issues I  have identified in this report can be dealt with immediately. Management can ensure that procedures are being followed by the initiation of a quarterly safety inspection programme. Workplace (Health, Safety and Welfare) Regulations 1992 Although access to the basement is limited to a small number of employees, a number of areas for concern have been identified. Freedom of movement in the basement corridors is virtually impossible due to stored museum artefacts and general clutter presenting trip hazards. Access to the basement is via a steep stone staircase, there is no handrail provided presenting the potential for slips, trips and falls. The lighting within the basement is inadequate and there is the potential for injury by coming into contact with low pipework at head height throughout this area. The disabled employee located on the first floor shares an office with two other able bodied employees. The disabled employee has limited mobility and uses a walking stick. Free movement around this office was found to be difficult due to the presence of boxes and general clutter. There is the danger of trips within this area with subsequent injury. At the time of the inspection unseasonal snow showers had led to slippery conditions at the main entrance. There was no provision for clearing this area and gritting icy surfaces, no employee had been detailed with this responsibility. At the time of the inspection employees were observed taking shortcuts through the vehicular access routes to the car parking area. This accompanied with the weather conditions presented a hazard where a pedestrian may come into contact with vehicular traffic sustaining serious injury. Manual Handling Operations regulations 1992 Two main issues were identified during the inspection, which raised concerns  over manual handling. The first is that employees appeared to be unaware of safe lifting and handling techniques, poor lifting techniques may lead to injury. Additionally, management has not provided suitable equipment to allow boxes to be safely stored on top of cabinets, the provision of a suitable step ladder or suitable lifting equipment should be considered. Back injuries can potentially be serious and may affect the individual for the rest of their lives. The cost of suitable manual handling training is minimal compared to the cost of compensation claims by employees following injury. This can be considered part of your moral duty to your employees. Health and Safety (Display Screen Equipment) Regulations 1992 Initial inspections were carried out by your organisation, this could have been considered to be good practice, however the findings of the inspections have not been actioned. There was evidence of employees improvising to mitigate the effects of issues which were identified during DSE inspections. There has also been a failure to carry out DSE inspections with new employees. Introducing a DSE inspection procedure will cost the organisation very little as adequate training has already been provided to managers. It was intimated that excessive workloads were preventing managers from finding time to carry out adequate DSE inspections. The Control of Substances Hazardous to Health regulations 2002 (as amended) In general your workplace can be deemed to be low hazard, however two breaches of the COSHH regulations were observed. A used printer cartridge was left discarded next to the printer in the first floor main office area. This contained residue ink and had the potential to expose staff to hazardous chemicals. The photocopier on the first floor is located in a confined space. This presents the hazard to exposing employees to ozone as the area did not have suitable working ventilation. Exposure to ozone will result in employees becoming ill. These issues can be rectified at reasonably small cost. You have a duty under the COSHH regulations to not make your employees ill, and breaches of this regulation, if taken to court, could lead to fines and custodial sentences. CONCLUSSIONS This report has shown that there are a number of serious health and safety breaches within LBFRS headquarters. The Fire (Scotland) Act 2005 has been dangerously ignored through fire exits being blocked, combustible materials being discarded in protected escape routes and serious concerns over the evacuation procedure for disabled employees and visitors. The Workplace (Health, Safety and Welfare) Regulations have been disregarded with corridors being blocked in the basement, unguarded obstructions at head height and the potential for falls down access stairs due to the absence of a suitable handrail. Trip hazards located in areas frequented by your disabled and other employees are also a concern. Employees taking shortcuts through vehicular traffic routes also have the potential for serious injury. Incorrect manual handling techniques can lead to permanent injuries, currently management is not meeting its obligations by providing suitable training and lifting equipment to negate this hazard. Although initially carried out the findings of DSE assessments have not been actioned and new staff have not been included in the procedure. These findings can impact negatively on employees and hold the potential to affect productivity as well as resulting in injury through long term exposures. There were also breaches under the COSHH regulations which have the potential to lead to illness and injury of employees. First aid equipment was found to be out of date. If the recommendations detailed within this report are not actioned then your organisation may be at risk of negative publicity, with breaches of health and safety law leading to a poor reputation which can have a direct effect on existing business relationships affecting your company’s financial stability. Employee absence will also have financial implications for your organisation as retraining, recruitment and litigation costs may prove to be substantial. Management must make an effort to improve health and safety in  the workplace, failure to do so is likely to impact of employee morale and may have a direct effect on productivity. The recommendations following my inspection of your organisation are detailed in the table below. I strongly recommend that these findings are actioned and that all suitable changes are introduced to your workplace. Recommendations RecommendationLikely resource implicationsPriorityTarget date Unblock fire exits and ensure they can be opened in an emergency evacuation. 1 hour for two employees. Financial cost of purchasing secure break glass point to house basement fire door key and time costs of organisations joiner to fit box securely onto wall adjacent to door.

Private and Public School in Pakistan Essay

Schooling from the very beginning is the first priority of every parent. Private schools in Pakistan have increased their number in no time, because the parents have completely inclined themselves towards the private schooling. Numerous reasons are there, but the few prominent ones are the quality of education and security. It is obvious that when a teacher is teaching a class of ten to twenty students, they can easily give time to each and every individual; this is what every parent is looking for. Second most importantly is the issue of security, as Pakistan nowadays is having terrorism allegations, and we have been a victim of terrorist activities since a very long time. So parents do have an issue with the security. Private schools take It as an advantage and provide more security guarantee as compared to public so they easily attract parents. I have personally seen guards and ayas taking care of children during recess and the time they leave for their rides. This is thing which every parent is looking for, that their child is in secure hands. On the other hand private schools assure healthy, neat and clean environment, which again forces the parents to incline towards them. My team paid visits to the some of the well reputed private schools and we witnessed the hygiene there and other stuff well managed. Every parent has a wish to groom their child in such a way that, when they grow up they make them proud in front of everyone. Private schools, with the help of their environment and teaching standards fulfill this dream of parents very effectively. Because of this parents don’t even hesitate paying expensive fee to the private schools, as they feel satisfied that they will have a fruit as yummy as they want. Government schools are present in abundance in our country. We see it as positive aspect that we have this much schools but don’t feel that we are lowering down the quality of education all by our self. Public schools lack quality education because the teachers their have to manage a class of more than fifty, which is already a mess. Adding on to that they have their job security with them so they are least bothered about the future of a child. This large chunk of students enrolled cause the student teacher interaction to lower down and thus they fail to produce good quality education. The teachers in public schools are least bothered about personal grooming of a child, again because of the job security given by the government. Moreover the class environment is not healthy at all. Visits by our team witnessed that there is no such thing as learning in a public school. The class environment, behavior of the teacher, students. Each and every thing was a mess. Some of the class rooms were having furniture issues. The class rooms were dark and not airy at all, which leaves a bad impact on a student for life. The security there was near to zero. The cafeteria was unbelievably murky. Nothing there in a public school was appropriate. So why parents would opt for a public school when they have a better choice. Only because they are cost effective. The fee there is almost nothing in front of that of a private school.

Globalisation and the Contradiction of Peripheral Capitalism in Nigeria.

Globalisation and the Contradiction of Peripheral Capitalism in Nigeria. GLOBALISATION AND THE CONTRADICTIONS OF PERIPHERAL CAPITALISM IN NIGERIAINTRODUCTIONGlobalization will benefit, globalization is good and it will bring even development to various economies. These are what is heard on the corridor of neo-liberalist, lauding and glorifying the concept as if it is a demi-god.But do not be deceived, for globalization is not what it sounds like. Looking back to the periods of 1979, it is recallable that the ideas of globalization could be attributed to the trade policies of the Thatcher administration in the United Kingdom; summed up as thus:Privatization of states assetsCuts in public spending, particularly through dismantling of welfare states"De-regulation" of labour marketLiberalization of trade, which is forcing countries to open up their markets for foreign competition.The basic focus of these policies was however, the increase or maintenance of capitalist profits through increased exploitation of workers and undeveloped countries (Said Adejumobi, 2001).Anti-globalization protesters in Edinburgh during ...In the academic world, globalization has become a phenomenal point of discussion. As Frederick Jameson describes it, the "untotalizable totality" weighs in deed, on contemporary scholarship like incubus (Jordi Martell, 2002) .As phenomenal as it is so has it generated much contention.Guillen (2001) argues that observers and theorists of globalization have variously argued that the rapid increase in cross-border ,economic, social and technological exchange is civilizing ,destructive or feeble. But then, whichever way, when it comes to peripheral capitalist states, there is much contradiction.However, those that argue in favour of globalization emphasize that globalization is bringing a new unprecedented opportunity to the world, an opportunity that would engender greater prospects of development and technological advancement .Thus, is globalization really happening? The question is so put in that, the concept per se seeks to promote global economy, integration, and trade liberalization .It tends to promote advancement in...

Nursing at Maternity Unite Assignment Example | Topics and Well Written Essays - 1250 words

Nursing at Maternity Unite - Assignment Example With the increasing revolution in the technology and the rising demands of healthcare sector has resulted into the formation of a suitable job description of nurses in this unit. When I was hired as a nurse in the maternity department of the facility, I was given a job description which included almost all those factors regarding the duties and responsibilities, which I think are essential for a nurse to perform. According to this, I was required to perform the quality nursing process with utmost safety and care. Proper nursing interventions had to be provided during the post and ante partum period, along with managing the cases of mid-trimester abortion and preparing the patients for LSCS gynecological surgeries. Standard precautions have to be taken while performing clinical practices and giving guidelines to the patients. Moreover, we, the nurses, according to our job descriptions are required to foster good relations with our staff, patients, their families and every other person who is related to us in some way or the other. Education is the most essential aspect of our job descriptions which maintains that, to be a registered nurse at the maternity unit of the hospital, it is necessary that we have the Midwife/Registered Nurse diploma or a BNS degree. It is also mandatory to hole a current license of the practice and certificate of employment in order to render our services professionally. Moreover, the completion of 3 years of clinical experience has also been made mandatory. Thus, in all the ways and dimensions, does our job description require us to show a professional attitude and maintain a standard of the nursing services (Stanberry, 2000). Recruitment and Selection Process The recruitment and selection of employees, in my opinion, is one of the vital decisions which is undertaken to maintain a good staff. In many countries, the nurses and other hospital staff is recruited very carefully, keeping in view, their quality, education and standards of wo rking in mind. At our facility, the recruitment process requires filling up a form with complete employee profile, identity, education, experiences and other proficiencies. After the processing of this form, the employees are required to submit their references, license of registration, agreements to the terms and conditions and the samples of other documents. After performing other selection essentials, the nurses are hired officially to serve in the maternity department (Ueckert & Prokosch, 2002). The interview process also requires the employees to show the best possible understanding of all the medical concepts of nursing and things related to pregnancy, childbirth, traumas and other conditions. This standard matches the requirements of the nursing ‘best practices’ and aligns the needs of recruiting nurses with the standardized procedure (NHS South East Coast’s Maternity Matters Programme, 2009). Performance Appraisal The performance appraisal of the nurses i s undertaken in our hospital at a regular basis. It is believed that